Memoirs of a Roadie

In the UK, Walkers Crips are perhaps the strongest brand of crisps on the market. They're also the most inivitive too. Every so often they try a different flavour out, and while most rarely see the light of day again, some do stick around. A more recent one is the Marmite crisps, which having proved so successful are now made by Marmite themselves. Last year Walkers Crisps ran a competition to find some new flavours. Out of the hundreds of entries they picked 6 and have now mass produced them to let the public vote on their favourites.

Walkers have been quite clever about this as they packaged them into two 6-bag bundles, with three flavours in each. It means rather than trying to find the flavours individually in your local corner shop, you can grab a couple of extra 6-bag bundles and try them all out twice.

The six flavours are:

• Fish & Chips
• Crispy Duck & Hoisin
• Cajun Squirrel
• Builder's Breakfast
• Onion Bhaji
• Chilli & Chocolate

The mix could be seen as 2 traditional British dishes, 2 international dishes and 2 just plain weird. Now of the latter, Chilli & Chocolate isn't that unusual, as I've seen and eaten Chilli flavoured chocolate bars before, but Cajun Squirrel! Never having tried squirrel I can't comment on it's accuracy, but I can't really see it being a lasting flavour beyond it's novelty value.

I've now tried them all, and after some consideration I would have to rate them as:

1. Onion Bhaji
2. Crispy Duck & Hoisin
3. Builder's Breakfast

Of the rest I wouldn't be particularly interested in trying again. Cajun Squirrel tastes like Roast Chicken, Fish & Chips tastes like Salt & Vinegar and while Chilli & Chocolate does taste exactly as it says, having first thought the chocolate bars were an interesting idea, I will most definitely not be voting for them.

It'll be interesting to see which flavour wins, and perhaps more importantly how long it lasts as a popular flavour. I think the 2 international dishes are likely to hold out longer than the others, as they both have a distinct flavour of their own, plus we Brits have a strong liking for Indian and Chinese cuisine. Still, whichever wins, I'm sure it'll be overshadowed by the next big Walkers Crisp marketing campaign :)